{"id":755,"date":"2026-01-21T13:26:41","date_gmt":"2026-01-21T04:26:41","guid":{"rendered":"https:\/\/goodlifetips.co.kr\/?p=755"},"modified":"2026-01-21T13:26:44","modified_gmt":"2026-01-21T04:26:44","slug":"google-and-big-tech-in-the-us","status":"publish","type":"post","link":"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/","title":{"rendered":"Comparative Analysis of the Future Outlook of Google and US Big Tech and the Competitiveness of Domestic Companies"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In the rapidly changing global technology market, understanding the prospects of American Big Tech has become essential for corporate survival. The pace of change is accelerating, especially as leaders like Google move beyond chatbots and usher in an era of physical AI that integrates with the real world. This article analyzes the technological strategies of major companies and delves into the current state of competitiveness of domestic companies, offering practical insights.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/#%EB%AF%B8%EA%B5%AD_%EB%B9%85%ED%85%8C%ED%81%AC_%EA%B8%B0%EC%97%85%EB%93%A4%EC%9D%98_%EA%B8%B0%EC%88%A0_%ED%98%81%EC%8B%A0%EA%B3%BC_%EC%8B%9C%EC%9E%A5_%EC%A7%80%EB%B0%B0%EB%A0%A5\" >Technological innovation and market dominance of American big tech companies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/#%EA%B5%AC%EA%B8%80%EC%9D%98_%EA%B3%B5%EA%B0%84_%EC%A7%80%EB%8A%A5_%EB%AA%A8%EB%8D%B8%EA%B3%BC_%ED%94%BC%EC%A7%80%EC%BB%AC_AI_%EC%A0%84%EB%9E%B5\" >Google&#039;s Spatial Intelligence Model and Physical AI Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/#%EA%B5%AD%EB%82%B4_%EA%B8%B0%EC%97%85%EC%9D%98_%EC%A0%84%EB%9E%B5%EC%A0%81_%EB%8C%80%EC%9D%91%EA%B3%BC_%EC%84%9C%EB%B9%84%EC%8A%A4_%EC%B0%A8%EB%B3%84%ED%99%94_%EB%B0%A9%EC%95%88\" >Strategic responses and service differentiation plans for domestic companies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/#%EB%84%A4%EC%9D%B4%EB%B2%84%EC%99%80_%EC%B9%B4%EC%B9%B4%EC%98%A4%EC%9D%98_%EB%B2%84%ED%8B%B0%EC%BB%AC_AI_%EA%B2%BD%EC%9F%81%EB%A0%A5_%EA%B0%95%ED%99%94_%EC%9A%94%EC%86%8C\" >Strengthening Naver and Kakao&#039;s Vertical AI Competitiveness<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/#%EB%AF%B8%EB%9E%98_%EC%8B%9C%EC%9E%A5_%EC%A3%BC%EB%8F%84%EA%B6%8C_%ED%99%95%EB%B3%B4%EB%A5%BC_%EC%9C%84%ED%95%9C_%EB%AF%BC%EA%B4%80_%ED%98%91%EB%A0%A5%EC%9D%98_%EC%A4%91%EC%9A%94%EC%84%B1\" >The Importance of Public-Private Cooperation to Secure Future Market Leadership<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/#%EC%9E%90%EC%A3%BC_%EB%AC%BB%EB%8A%94_%EC%A7%88%EB%AC%B8\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/#%EA%B5%AC%EA%B8%80%EC%9D%98_%EB%AF%B8%EB%9E%98_%EA%B2%80%EC%83%89_%EC%8B%9C%EC%9E%A5_%EC%A0%90%EC%9C%A0%EC%9C%A8%EC%9D%80_%EC%96%B4%EB%8A%90_%EC%A0%95%EB%8F%84%EC%9D%BC%EA%B9%8C%EC%9A%94\" >What will Google&#039;s future search market share be?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/#%ED%94%BC%EC%A7%80%EC%BB%AC_AI%EA%B0%80_%EC%82%B0%EC%97%85%EA%B3%84%EC%97%90_%EB%AF%B8%EC%B9%98%EB%8A%94_%EC%98%81%ED%96%A5%EC%9D%80_%EB%AC%B4%EC%97%87%EC%9D%B8%EA%B0%80%EC%9A%94\" >What impact will physical AI have on industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/#%ED%95%9C%EA%B5%AD_%EA%B8%B0%EC%97%85%EB%93%A4%EC%9D%B4_%EB%B9%85%ED%85%8C%ED%81%AC%EC%99%80_%EB%8C%80%ED%95%AD%ED%95%A0_%EC%88%98_%EC%9E%88%EB%8A%94_%EC%A0%84%EB%9E%B5%EC%9D%80_%EB%AC%B4%EC%97%87%EC%9D%BC%EA%B9%8C%EC%9A%94\" >What strategies can Korean companies use to compete with Big Tech?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/#%EC%9D%B8%EA%B3%B5%EC%A7%80%EB%8A%A5_%EA%B1%B0%ED%92%88%EB%A1%A0%EC%97%90_%EB%8C%80%ED%95%B4_%EC%96%B4%EB%96%BB%EA%B2%8C_%ED%8C%90%EB%8B%A8%ED%95%B4%EC%95%BC_%ED%95%98%EB%82%98%EC%9A%94\" >How should we interpret the AI bubble theory?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/#%EC%9D%BC%EB%B0%98_%EC%82%AC%EC%9A%A9%EC%9E%90%EA%B0%80_%EC%A3%BC%EB%AA%A9%ED%95%B4%EC%95%BC_%ED%95%A0_%EA%B8%B0%EC%88%A0_%EB%B3%80%ED%99%94%EB%8A%94_%EB%AC%B4%EC%97%87%EC%9D%BC%EA%B9%8C%EC%9A%94\" >What technological changes should regular users pay attention to?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%AF%B8%EA%B5%AD_%EB%B9%85%ED%85%8C%ED%81%AC_%EA%B8%B0%EC%97%85%EB%93%A4%EC%9D%98_%EA%B8%B0%EC%88%A0_%ED%98%81%EC%8B%A0%EA%B3%BC_%EC%8B%9C%EC%9E%A5_%EC%A7%80%EB%B0%B0%EB%A0%A5\"><\/span>Technological innovation and market dominance of American big tech companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"638\" src=\"https:\/\/goodlifetips.co.kr\/wp-content\/uploads\/2026\/01\/Google-and-Big-Tech-in-the-U.S.png\" alt=\"\" class=\"wp-image-759\" srcset=\"http:\/\/goodlifetips.co.kr\/wp-content\/uploads\/2026\/01\/Google-and-Big-Tech-in-the-U.S.png 667w, http:\/\/goodlifetips.co.kr\/wp-content\/uploads\/2026\/01\/Google-and-Big-Tech-in-the-U.S-300x287.png 300w, http:\/\/goodlifetips.co.kr\/wp-content\/uploads\/2026\/01\/Google-and-Big-Tech-in-the-U.S-13x12.png 13w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">American tech giants are now expanding AI beyond simple software competition into the physical realm. Google, in particular, is developing models that understand the real world, enhancing spatial intelligence through its Gemini series. The large-scale computing infrastructure built in collaboration with NVIDIA poses a formidable barrier to entry for other companies. <u>Outlook for US Big Tech<\/u>This vertical integration of hardware and software is expected to further solidify the company. Experts analyze this trend as an attempt to dominate operating systems across industries. Microsoft is also striving to maintain its market leadership by securing ultra-large-scale computing power through Project Stargate. <u>Competition for technological supremacy<\/u>It has now expanded beyond capital power to a battle over the scale of infrastructure.<\/p>\n\n\n\n<p class=\"crafto-external-link wp-block-paragraph\">\n    <a class=\"crafto-external-link__anchor\" href=\"https:\/\/www.kistep.re.kr\/gpsBoardDownload.es?board_se=trend&amp;list_no=3689&amp;seq=1\" target=\"_blank\" rel=\"noopener noreferrer\">The Future of Google and US Big Tech: Essential Information<\/a>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EA%B5%AC%EA%B8%80%EC%9D%98_%EA%B3%B5%EA%B0%84_%EC%A7%80%EB%8A%A5_%EB%AA%A8%EB%8D%B8%EA%B3%BC_%ED%94%BC%EC%A7%80%EC%BB%AC_AI_%EC%A0%84%EB%9E%B5\"><\/span>Google&#039;s Spatial Intelligence Model and Physical AI Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google recently unveiled a technology that helps robots perform advanced reasoning in an update. This means AI can move beyond screens and into real-world environments like logistics centers and homes. <u>Physical implementation<\/u> Technology will be a key driving force in accelerating the era of autonomous agents. I, too, have recently been utilizing related tools to improve work productivity and am experiencing the technological gap firsthand. Physical AI is not a mere fad; it is a revolutionary change that will fundamentally transform industries. The spatial intelligence technology that underpins this, combined with Google&#039;s data assets, is expected to generate tremendous synergy.<\/p>\n\n\n\n<div style=\"margin: 20px 0 !important\">\n<table style=\"border-collapse: collapse !important;width: 100% !important;min-width: 400px !important;margin: 0 !important;background-color: #fff !important;border: none !important\">\n<thead>\n<tr style=\"background-color: #f8f9fa !important\">\n<th style=\"border: 1px solid #dee2e6 !important;padding: 12px !important;text-align: left !important;font-weight: bold !important;background-color: #f8f9fa !important;color: #333 !important\">division<\/th>\n<th style=\"border: 1px solid #dee2e6 !important;padding: 12px !important;text-align: left !important;font-weight: bold !important;background-color: #f8f9fa !important;color: #333 !important\">US Big Tech Strategy<\/th>\n<th style=\"border: 1px solid #dee2e6 !important;padding: 12px !important;text-align: left !important;font-weight: bold !important;background-color: #f8f9fa !important;color: #333 !important\">Domestic corporate strategy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #fff !important\">\n<td style=\"border: 1px solid #dee2e6 !important;padding: 12px !important;text-align: left !important;background-color: #fff !important;color: #333 !important\">Key Strengths<\/td>\n<td style=\"border: 1px solid #dee2e6 !important;padding: 12px !important;text-align: left !important;background-color: #fff !important;color: #333 !important\">General-purpose infrastructure and script models<\/td>\n<td style=\"border: 1px solid #dee2e6 !important;padding: 12px !important;text-align: left !important;background-color: #fff !important;color: #333 !important\">Specialized services and localization<\/td>\n<\/tr>\n<tr style=\"background-color: #fff !important\">\n<td style=\"border: 1px solid #dee2e6 !important;padding: 12px !important;text-align: left !important;background-color: #fff !important;color: #333 !important\">Key tasks<\/td>\n<td style=\"border: 1px solid #dee2e6 !important;padding: 12px !important;text-align: left !important;background-color: #fff !important;color: #333 !important\">Ethical AI and Antitrust Regulation<\/td>\n<td style=\"border: 1px solid #dee2e6 !important;padding: 12px !important;text-align: left !important;background-color: #fff !important;color: #333 !important\">Securing data sovereignty and fostering talent<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<p class=\"crafto-external-link wp-block-paragraph\">\n    <a class=\"crafto-external-link__anchor\" href=\"https:\/\/blog-ko.superb-ai.com\/us-big-tech-physical-ai-trends-nvidia-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Future of Google and US Big Tech\u2026 View Information<\/a>\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EA%B5%AD%EB%82%B4_%EA%B8%B0%EC%97%85%EC%9D%98_%EC%A0%84%EB%9E%B5%EC%A0%81_%EB%8C%80%EC%9D%91%EA%B3%BC_%EC%84%9C%EB%B9%84%EC%8A%A4_%EC%B0%A8%EB%B3%84%ED%99%94_%EB%B0%A9%EC%95%88\"><\/span>Strategic responses and service differentiation plans for domestic companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The competitiveness of domestic companies stems from the unique linguistic characteristics of the Korean language and service experiences optimized for the local market. Naver is building a business ecosystem specialized for the Korean market through HyperClova X, and Kakao is expanding its user reach by leveraging the powerful platform of KakaoTalk. Although there may be differences in the scale of these large-scale models, <u>specialized data<\/u>Vertical services utilizing this technology have a significant chance of success. These efforts to protect data sovereignty are crucial even at the national level. It&#039;s time to develop advanced services that reflect the Korean context and sentiment, which are difficult for foreign companies to replicate. I believe that domestic companies will be able to exert even greater influence if they collaborate to build a common infrastructure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%84%A4%EC%9D%B4%EB%B2%84%EC%99%80_%EC%B9%B4%EC%B9%B4%EC%98%A4%EC%9D%98_%EB%B2%84%ED%8B%B0%EC%BB%AC_AI_%EA%B2%BD%EC%9F%81%EB%A0%A5_%EA%B0%95%ED%99%94_%EC%9A%94%EC%86%8C\"><\/span>Strengthening Naver and Kakao&#039;s Vertical AI Competitiveness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Both companies are currently focusing on business solutions that can generate real profits rather than general-purpose models. Naver is pursuing commerce optimization that combines shopping and search data, while Kakao is focusing on AI assistant services that maximize convenience in everyday life. <u>differentiation strategy<\/u>This is a clever move that reaps the benefits while avoiding an all-out war with global big tech companies. The flexibility to read market trends and quickly adapt is key to the competitiveness of domestic companies.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The future AI market will be divided into two: foundational companies with massive models and application companies that leverage them to create value.<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%AF%B8%EB%9E%98_%EC%8B%9C%EC%9E%A5_%EC%A3%BC%EB%8F%84%EA%B6%8C_%ED%99%95%EB%B3%B4%EB%A5%BC_%EC%9C%84%ED%95%9C_%EB%AF%BC%EA%B4%80_%ED%98%91%EB%A0%A5%EC%9D%98_%EC%A4%91%EC%9A%94%EC%84%B1\"><\/span>The Importance of Public-Private Cooperation to Secure Future Market Leadership<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Closing the technology gap requires not only corporate efforts but also government policy support. Only through deregulation and infrastructure support for research and development can we survive in the global market. <u>Public-private cooperation<\/u>Creating an ecosystem through this will lay the foundation for South Korea&#039;s leap forward as a technological powerhouse. Preemptive investments are essential to prepare for the era of autonomous agents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9E%90%EC%A3%BC_%EB%AC%BB%EB%8A%94_%EC%A7%88%EB%AC%B8\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EA%B5%AC%EA%B8%80%EC%9D%98_%EB%AF%B8%EB%9E%98_%EA%B2%80%EC%83%89_%EC%8B%9C%EC%9E%A5_%EC%A0%90%EC%9C%A0%EC%9C%A8%EC%9D%80_%EC%96%B4%EB%8A%90_%EC%A0%95%EB%8F%84%EC%9D%BC%EA%B9%8C%EC%9A%94\"><\/span>What will Google&#039;s future search market share be?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google is expected to maintain its dominant market share of over 90 percent in the future through the integration of AI technology. In particular, it is preventing user churn through strong integration with mobile devices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ED%94%BC%EC%A7%80%EC%BB%AC_AI%EA%B0%80_%EC%82%B0%EC%97%85%EA%B3%84%EC%97%90_%EB%AF%B8%EC%B9%98%EB%8A%94_%EC%98%81%ED%96%A5%EC%9D%80_%EB%AC%B4%EC%97%87%EC%9D%B8%EA%B0%80%EC%9A%94\"><\/span>What impact will physical AI have on industry?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI that has learned the laws of physics in the real world will revolutionize manufacturing, logistics, and domestic work. This will lead to a dramatic increase in productivity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ED%95%9C%EA%B5%AD_%EA%B8%B0%EC%97%85%EB%93%A4%EC%9D%B4_%EB%B9%85%ED%85%8C%ED%81%AC%EC%99%80_%EB%8C%80%ED%95%AD%ED%95%A0_%EC%88%98_%EC%9E%88%EB%8A%94_%EC%A0%84%EB%9E%B5%EC%9D%80_%EB%AC%B4%EC%97%87%EC%9D%BC%EA%B9%8C%EC%9A%94\"><\/span>What strategies can Korean companies use to compete with Big Tech?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than relying on general-purpose infrastructure, it&#039;s advantageous to develop Korean-specific models or vertical AI services tailored to specific industries. Differentiation based on a deep understanding of the local market is key.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9D%B8%EA%B3%B5%EC%A7%80%EB%8A%A5_%EA%B1%B0%ED%92%88%EB%A1%A0%EC%97%90_%EB%8C%80%ED%95%B4_%EC%96%B4%EB%96%BB%EA%B2%8C_%ED%8C%90%EB%8B%A8%ED%95%B4%EC%95%BC_%ED%95%98%EB%82%98%EC%9A%94\"><\/span>How should we interpret the AI bubble theory?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While some expectations may be excessive, the technological reality is clearly developing. As the return model for infrastructure investment becomes more concrete, concerns about a bubble will gradually dissipate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9D%BC%EB%B0%98_%EC%82%AC%EC%9A%A9%EC%9E%90%EA%B0%80_%EC%A3%BC%EB%AA%A9%ED%95%B4%EC%95%BC_%ED%95%A0_%EA%B8%B0%EC%88%A0_%EB%B3%80%ED%99%94%EB%8A%94_%EB%AC%B4%EC%97%87%EC%9D%BC%EA%B9%8C%EC%9A%94\"><\/span>What technological changes should regular users pay attention to?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We must pay attention to the trend of AI evolving beyond simply providing answers to becoming agents who make reservations or perform physical tasks on behalf of users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A comprehensive outlook for the US Big Tech sector suggests that companies like Google will continue to dominate the physical world and grow. To secure competitiveness against this trend, domestic companies must maximize their strengths in specialized services and local data. Close public-private cooperation is more crucial than ever to protect technological sovereignty and advance on the global stage. I hope this article provides practical assistance to those preparing for the future.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the rapidly changing global technology market, understanding the prospects of US Big Tech has become essential for corporate survival. The pace of change is accelerating, especially as leaders like Google usher in an era of physical AI that goes beyond chatbots and integrates with the real world. This article analyzes the technological strategies of major companies and delves into the current state of competitiveness of Korean companies, offering practical insights. US Big Tech\u2026 <a title=\"Comparative Analysis of the Future Outlook of Google and US Big Tech and the Competitiveness of Domestic Companies\" class=\"read-more\" href=\"http:\/\/goodlifetips.co.kr\/en\/google-and-big-tech-in-the-u-s\/\" aria-label=\"Read more about \ud5a5\ud6c4 \uad6c\uae00 \ubc0f \ubbf8\uad6d \ube45\ud14c\ud06c \uc804\ub9dd\uacfc \uad6d\ub0b4 \uae30\uc5c5\uc758 \uacbd\uc7c1\ub825 \ube44\uad50 \ubd84\uc11d\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[912],"tags":[1578,1571,1580,1572,1574,1579,1573,1576,1575,1577],"class_list":["post-755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-in-life","tag-ai","tag-1571","tag-1580","tag-1572","tag-1574","tag-1573","tag-1576","tag-1575","tag-it"],"jetpack_featured_media_url":"http:\/\/goodlifetips.co.kr\/wp-content\/uploads\/2026\/01\/ai-image-1768912194-3RL6.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/goodlifetips.co.kr\/en\/wp-json\/wp\/v2\/posts\/755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/goodlifetips.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/goodlifetips.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/goodlifetips.co.kr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/goodlifetips.co.kr\/en\/wp-json\/wp\/v2\/comments?post=755"}],"version-history":[{"count":1,"href":"http:\/\/goodlifetips.co.kr\/en\/wp-json\/wp\/v2\/posts\/755\/revisions"}],"predecessor-version":[{"id":760,"href":"http:\/\/goodlifetips.co.kr\/en\/wp-json\/wp\/v2\/posts\/755\/revisions\/760"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/goodlifetips.co.kr\/en\/wp-json\/wp\/v2\/media\/754"}],"wp:attachment":[{"href":"http:\/\/goodlifetips.co.kr\/en\/wp-json\/wp\/v2\/media?parent=755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/goodlifetips.co.kr\/en\/wp-json\/wp\/v2\/categories?post=755"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/goodlifetips.co.kr\/en\/wp-json\/wp\/v2\/tags?post=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}