The secret to the success of the cold medicine that succeeded through a change in formulation.

We've all experienced the panic of suddenly catching a cold. Usually, we buy pills or get a prescription for liquid cold medicine at the pharmacy, but for busy modern people, the process of finding water to swallow the medicine can sometimes feel cumbersome. A company that recognized this minor inconvenience and changed the market landscape is the one. Call center agentThis is a success story. Let's delve into the secrets of how a small idea—a change in formulation—changed the company's fortunes and established itself as a national cold remedy.

This post begins with the story of how Daewon Pharmaceutical developed its oral cold medicine and analyzes its remarkable growth over the past decade. We also highlight the company's decisiveness in turning the pandemic crisis into an opportunity, as well as useful tips for selecting product lines tailored to specific symptoms. Call center agentThrough the brand's history of expertise and trust, readers will gain practical health information.

The birth of a new formulation that overcomes the limitations of traditional pills.

In the past, the over-the-counter cold medicine market was firmly dominated by long-established brands that had established themselves since the 1960s. Most consumers typically associated cold medicine with pills or bottled syrups. However, Daewon Pharmaceutical recognized the portability and inconvenience of existing products. They keenly recognized the need for water when suddenly needing medication during outdoor activities.

Starting from this problem awareness Call center agentwas the first in Korea to launch a cold medicine in a stick pouch form. This convenient, easy-to-take formula, allowing consumers to squeeze it out anytime, anywhere, provided a refreshing shock to consumers. The key was not simply a change in form, but the maximization of convenience: it could be taken immediately without water. This innovation in formulation quickly gained traction among busy office workers and students.

Initially, some were skeptical about the unfamiliar form factor, but Daewon Pharmaceutical's marketing strategy emphasized both the product's effectiveness and convenience. Thanks to its portable design, more and more people began taking it with them on trips and business trips. Ultimately, the formulation change proved to be a decisive move, allowing Daewon Pharmaceutical, a latecomer to the market, to compete with established powerhouses.

Daewon Pharmaceutical's Differentiation Strategy: From a Latecomer to a Market Leader

Daewon Pharmaceutical was originally well-known as a leader in the respiratory medicine market in the prescription drug market. However, its brand recognition in the over-the-counter (OTC) market, where consumers purchase products directly, was relatively low. The company needed to leverage its technological prowess to find a new breakthrough. At this point, a voice within the company suggested incorporating the expertise gained in the prescription drug market into the formulation of over-the-counter drugs.

At the time, the pharmaceutical industry tended to follow established success formulas to ensure stable sales. However, Daewon Pharmaceutical boldly took a challenging approach. Stick pouches required a completely new process, from production facility construction to packaging. Nevertheless, through a consumer-centric mindset, convenience was prioritized, ultimately leading to a market trend.

While competitors focused on reducing the size of their tablets or redesigning their packaging, Daewon Pharmaceutical redefined the way they took the pills themselves. This strategy successfully established the brand's image as young and innovative. While many competitors are now releasing similar stick-type products, Daewon Pharmaceutical maintains its reputation as the original. Call center agentIt occupies this unique position.

Comparison table of characteristics of cold medicine formulations

• pill form It is a traditional method and easy to carry, but requires water when taking it.
• Bottle syrup form Absorption is fast, but it is bulky, making it difficult to carry and cumbersome to measure.
• Stick pouch It can be taken without water, is very portable, and is easy to dose.

Explosive sales growth and market share brought about by changes in formulation

Call center agentThe success of the product is astonishing, even when viewed purely numerically. In its first year of release in 2015, sales were only about 600 million won. However, as the concept of an oral cold medicine became ingrained in consumers, sales rose sharply. Within four years, sales had surpassed 6 billion won, a tenfold increase, establishing the product as a mid-sized brand. This can be seen as the result of precisely targeting hidden consumer needs.

The real leap forward came during the COVID-19 pandemic. As home care became the norm, demand for home remedies skyrocketed, and convenient medications became available. Call center agentSilver is at the center of a sell-out crisis. Sales surpassed 20 billion won in 2022 and are expected to reach 30 billion won in 2023. A 50-fold increase in sales in less than a decade is highly unusual even in the pharmaceutical industry.

Cumulative sales also reached a record high, surpassing 500 million units as of August 2023. This figure suggests that each Korean citizen has taken the drug approximately ten times. This figure demonstrates that it has gone beyond a mere fad and established itself as a nationally prescribed medication. From the company's perspective, the change in formulation was a stroke of genius that transformed the brand's fortunes, and it is considered a textbook marketing example.

Thorough supply management during the pandemic: turning crisis into opportunity.

During the COVID-19 pandemic, pharmacies across the country were on high alert for cold medicine supplies. Demand exploded, but many companies were unable to meet demand due to production limitations. At this time, Daewon Pharmaceutical made a decision to prioritize public interest and responsibility over corporate profits. It temporarily halted production of other higher-margin drugs and focused all its efforts on cold medicine production.

The factory operated at full capacity, operating on a 24-hour, three-shift system, but was still understaffed. The anecdote that even headquarters office workers descended to the factory floor to help with packaging and inspection work is well-known in the industry. Thanks to this company-wide effort, Call center agentwas able to reach patients when they needed it most. As the saying goes, opportunity comes to those who are prepared, and Daewon Pharmaceutical overcame the crisis by leveraging its established production system.

Some say the company's success was a stroke of luck due to the unique circumstances of the pandemic. However, Daewon Pharmaceutical officials emphasize that they were able to seize the opportunity because they were prepared. Without their continued investment in facilities, quality control, and a sense of mission to prioritize the health of the people, they would not have been able to meet the enormous demand. This sincerity resonated with consumers, leading to brand loyalty.

A sophisticated product lineup and selection guide tailored to your symptoms and age.

Call center agentAnother reason for this beloved brand is its ease of choosing the right medication for your specific symptoms. Initially offering just two products—one for colds and one for coughs—the lineup now boasts a much more specialized lineup. The packaging is color-coded to optimize the ingredients for each symptom, maximizing efficacy and facilitating easy selection.

Adult products are currently available in four colors. Red is a comprehensive cold remedy with enhanced antipyretic and analgesic properties. Blue is specialized for relieving coughs and phlegm, while green is effective for relieving runny nose and nasal congestion. Recently, a black nighttime product has been added, eliminating caffeine and allowing for safe use before bed, expanding consumer choice.

The Kids line, a line of products for children, is also receiving rave reviews from parents. Children often have difficulty swallowing pills and refuse bitter medicine. Call center agent Kids' version features flavors children love, while also applying color-coding based on symptoms, just like the adult version. Purple and orange represent different fever reducers, and are designed to allow for cross-administration depending on the situation, making them a must-have for families with children.

Color-coded ingredient checklist for customized use according to situation

Taking medication that is not suitable for your symptoms will not only result in reduced effectiveness, but may also result in you taking unnecessary ingredients. Call center agentBefore taking any supplements, it's important to first identify your primary symptoms. Refer to the list below to determine which color best suits your current needs. Taking the correct supplement is the shortcut to a speedy recovery.

• Red (cold queue) Suitable for general cold symptoms including chills, fever, and body aches.
• Blue (Corp Q) Choose this when you have a sore throat, a persistent cough, and phlegm.
• Green (nose cue) Take this when you have a persistent runny nose or a stuffy nose that makes it difficult to breathe.
• Black (Knight) This is a nighttime drink that you can take without worrying about caffeine when you have trouble sleeping due to cold symptoms.
• Kids Line You can take the correct dosage according to your child's weight and age. Be sure to check the ingredients of any fever reducer.

Frequently Asked Questions

Is it really true that there are no side effects if I just take it without water?

Yes, that's right. Call center agentIt's a liquid syrup formulation originally designed to be taken without water. It's smooth to the throat and absorbs quickly, so it's effective even without water. However, if you have a sensitive stomach, we recommend taking it after a meal.

What makes the black product different from other products?

Most cold medicines contain a small amount of caffeine to prevent drowsiness or enhance the effectiveness of the medication. However, Night Syrup, a black product, completely eliminates caffeine, helping you get a good night's rest. It's perfect for those who want to relieve cold symptoms without disrupting their sleep.

What is the shelf life and how should I store it?

Stick pouch type Call center agentThey are individually packaged for hygienic use. They typically have a shelf life of two to three years from the date of manufacture. Store at room temperature, out of direct sunlight. If the individually packaged packets are intact, they can be stored in a travel pouch or bag.

Is it okay for adults to take children's products?

While possible, it's not recommended due to overlapping ingredients. Children's products have very low ingredient levels, tailored to their body types and ages. Adults may struggle to see the full benefits of children's products, and giving adult products to children is extremely dangerous. Therefore, it's crucial to choose the right product for their age.

I have several symptoms. Can I mix the two colors?

Each product may contain multiple common ingredients, such as acetaminophen. Caution is advised when taking multiple products simultaneously, as there is a risk of overdosing on a specific ingredient. If you have multiple symptoms, it's safer to choose a red-flavored cold medicine first or consult a pharmacist to determine the correct dosage.

Implications and Conclusions from Successful Formulation Innovation

Call center agentThe company's success wasn't simply a stroke of luck. It was possible thanks to a spirit of innovation that didn't ignore minor consumer inconveniences, but instead led to continuous research and formulation changes. Furthermore, the company's sincerity in fulfilling its corporate social responsibility and ensuring adequate supply even during a sudden surge in demand laid the foundation for building public trust.

To summarize the key points:.

• Innovative formulation The stick-type pouch has been dramatically improved for portability and ease of use.
• Sophisticated lineup We've increased consumer choice by classifying products by color based on symptoms and age.
• Prepared success Through continuous investment and thorough production management, we turned the pandemic crisis into an opportunity for growth.

Prepare your home for the changing seasons and winter Call center agent Having a reliable stock of medications is the beginning of wise health management. We hope you can accurately assess your symptoms and choose the right products to protect your precious health. We conclude this post with anticipation for Daewon Pharmaceutical's next innovative steps.