The secret to the success of the cold medicine that succeeded through a change in formulation.
The Secret to the Success of Coldaewon, a Cold Medicine That Succeeded Through a Change in Formulation. Everyone has probably experienced the panic of a sudden cold. We usually buy pills at the pharmacy or get a prescription for liquid cold medicine, but for busy modern people, the process of finding water to swallow the medicine can sometimes feel cumbersome. The success story of Coldaewon is a case in point: capturing this minor inconvenience and transforming the market. The small idea of a change in formulation… Read more