Have you recently seen celebrities interacting directly with fans outside of broadcasts? In particular, people often wonder what kind of image an actor, usually loved for their wit on variety shows, will present on a fan platform. The news of Lee Kwang-soo launching Bubble is sparking just such curiosity.
In this article, I will summarize how Lee Kwang-soo began communicating with fans through Bubble, and why the reactions of Kim Woo-bin and Ive Ray became a hot topic. I will go through the process in chronological order, from the initial adaptation process to the honest thoughts he shared.
When did Lee Kwang-soo start Bubble?
Lee Kwang-soo launched the fan communication platform Bubble on October 1, 2026. Bubble is a subscription platform that allows him to exchange messages with signed-up fans on a one-on-one basis. This means that Lee Kwang-soo, who previously communicated with the production staff or co-stars on broadcasts, now has an additional channel to converse directly with his fans.
What was it like at the beginning?
At first, he appeared somewhat clumsy. Unfamiliar with how to use the bubble feature, the process of him learning step-by-step by directly asking fans was revealed. It essentially showed the adaptation phase that any new user goes through.
How quickly did you adapt after that?
The speed of adaptation was faster than expected. Once the initial awkwardness subsided, he was seen naturally continuing conversations with fans. During this process, reactions are emerging that the distinctive "Tiki-taka" style of communication he displays on broadcast was similarly evident within Bubble.
How do broadcasting and bubbles differ in their modes of communication?
There is a clear difference in the communication methods between the two spaces. While broadcasting centers on conversations exchanged with co-stars within scenarios orchestrated by the production team, Bubble is structured for directly exchanging messages with a single fan.
Even the same person can display slightly different sides depending on their conversation partner and environment. In Lee Kwang-soo's case, the fact that his signature wit was maintained despite the change in setting is cited as the key point of this buzz.
The reason why Kim Woo-bin and Ive Ray's reactions became a hot topic
The first reaction to the news of Lee Kwang-soo starting a Bubble channel came from his close friend, Kim Woo-bin. As it was reported that Kim Woo-bin personally showed interest in the opening of Lee Kwang-soo's Bubble, the close friendship between the two has once again garnered attention.
It was also revealed that Ive Ray expressed a desire to subscribe to Lee Kwang-soo's Bubble. This news was particularly noteworthy as it represented an expression of interest between two people from different generations and fields of activity. However, it is important to distinguish that this is merely a reaction showing interest, and it has not been confirmed whether it has led to an actual subscription or a separate official collaboration.
How should we interpret Lee Kwang-soo's comment about his 'Bubble addiction'?
Lee Kwang-soo demonstrated his rapid immersion in communicating with fans, even using the expression "bubble addiction" himself. It is reported that he even mentioned reactions bordering on withdrawal symptoms; however, it is more natural to interpret this not as referring to actual medical symptoms, but as a metaphorical expression emphasizing how enjoyable the conversations with fans are.
This style of expression itself is being evaluated as fitting well with Lee Kwang-soo's character. Although it is a comment that can be laughed off lightly, there are also reactions saying that his affection for communicating with fans can be felt within it.
In summary
After launching his Bubble account on October 1, 2026, Lee Kwang-soo overcame a somewhat awkward initial adjustment period and naturally continued his signature back-and-forth banter with fans. The buzz surrounding the event continues, fueled by the enthusiastic reactions of Kim Woo-bin and Ive Ray, as well as Lee Kwang-soo's own comment about being "addicted to Bubble." For those keeping up with related news, we recommend watching to see if there are any further announcements regarding unconfirmed details, such as subscriptions or official collaborations.
Frequently Asked Questions
When did Lee Kwang-soo start Bubble?
Lee Kwang-soo started the Bubble service on October 1, 2026.
Is there anything special about Lee Kwang-soo's bubble communication style?
A notable feature is that the back-and-forth conversational style shown on broadcast was similarly reflected in 1:1 messages with fans.
What was the reaction of Kim Woo-bin and Ive Ray?
Kim Woo-bin personally expressed interest in the news of Lee Kwang-soo starting Bubble, and Ive Ray responded that he wanted to subscribe. However, nothing has been confirmed regarding the actual completion of the subscription or whether an official collaboration will take place.
What does 'bubble addiction' mean, as mentioned by Lee Kwang-soo?
It is more natural to understand this as a metaphorical expression emphasizing the joy of communicating with fans, rather than referring to actual medical symptoms.
What is the difference between broadcast communication and bubble communication?
There is a difference in that broadcasting has a conversation structure centered on the production team and co-stars, whereas bubble has a structure where messages are exchanged directly with fans on a one-to-one basis.