There are times when you might stop in your tracks while passing by an ice cream shop because you see a line longer than usual. This is because Baskin Robbins has launched a major discount event in partnership with Naver Pay to celebrate its 40th anniversary in Korea. While many have become interested upon hearing the news that Family Size ice cream is discounted by up to 701,000 won, there are many people who are confused about where to get the coupons and what the conditions are.
In this article, I will summarize the discount event period, coupon issuance conditions, the differences between the 70% and 40% coupons, and the actual payment methods in order. Since the promotion is already underway, let's start by covering the details you need to check right now.
What are the duration and eligibility for the Baskin Robbins 40th Anniversary discount event?

This event is a joint initiative with Naver Pay to commemorate the 40th anniversary of Baskin Robbins' first entry into Korea in 1986. The discount is limited to Family Size ice cream.
The Family Size discount event runs from Tuesday, October 20 to Friday, October 23. Since today is October 22, there are only about two days left, so if you haven't received your coupon yet, it is best to check as soon as possible.
Separately, the additional discount event hosted by Naver Pay runs from October 19 (Mon) to October 25 (Sun), so the period is set differently. You must distinguish that the Ready Pack and Americano discounts are applied based on this second period.
What is the difference between the 70% coupon and the 40% coupon?

The 70% coupon is limited to a set quantity on a first-come, first-served basis, so it is structured to convert to the 40% coupon once supplies run out. Both coupons apply only to Family sizes, but there are significant differences in the discount amount and issuance conditions.
Based on the regular price of the family size, applying the 70% coupon reduces the discount by approximately 19,600 won, bringing the final payment amount down to around 8,400 won. Applying the 40% coupon reduces the discount by approximately 11,200 won, bringing the final payment amount to about 16,800 won.
There is also a difference in the timing of issuance. The 70% coupon is known to be released on a first-come, first-served basis in limited quantities every day at 10 AM, and since it is depleted quickly, the timing of your login is crucial. The 40% coupon serves as a replacement coupon that can be received sequentially after the 70% coupons have been exhausted.
Where and how can I get coupons?

Coupon issuance is only available through the Naver Pay app. After launching the app, you can find and download the Baskin Robbins 40th Anniversary discount coupon from the event banner or coupon tab.
Receiving a coupon does not automatically apply the discount. You must order a product at the store, select the issued coupon during the payment stage, and complete the payment via Naver Pay for the discount to be reflected.
To summarize the process, the steps are three: first, download the coupon from the Naver Pay app; second, visit the store and order a Family Size; and third, pay on-site using Naver Pay. Since you may not receive the discount if this order is reversed, it is safer to obtain the coupon before visiting the store.
Things to check when actually paying at the store

In-store payment is processed via an on-site method using a Naver Pay QR code. The process involves ordering a Family Size from an employee, presenting the Naver Pay QR code on the payment screen, and applying any available coupons.
At this time, it is recommended to check in advance whether the 70% coupon or the 40% coupon remains in your coupon list. Even if you have received the 70% coupon, there may be expiration dates or conditions for eligible stores, so it is safer to check the coupon status in the app one more time right before payment.
Commonly confusing points when getting discounts

The most common misconception is thinking that you can receive a discount with any payment method at the store. This coupon applies only to Naver Pay payments, and the discount is not applied to card or cash payments.
Also, it is often overlooked that the discount is limited to the Family size. Other sizes or product categories, such as Single Regular, Pint, Quarter, and Ice Cream Cake, are not eligible for this 70% discount coupon.
It is known that combining this offer with other coupons or discounts is difficult, so it is recommended to double-check your available coupons and eligibility conditions in the Naver Pay app before visiting the store. Since the official announcement was released in a format that disappears after a certain period, similar to an Instagram Story, it is safer to verify the latest conditions once more via the store or in-app notices on the day of your visit.
In summary
The Baskin Robbins 40th Anniversary discount event is structured so that you must obtain a coupon from the Naver Pay app, order a Family Size, and pay with Naver Pay on-site to complete the process. Since the 70% coupon is limited on a first-come, first-served basis and will be replaced with the 40% coupon once supplies run out, the key is not to miss the issuance timing.
Since the promotion period is short, lasting only until October 23rd, it is recommended that you check the Naver Pay app today if you have not yet received your coupon. Visiting the store with accurate knowledge of the discount conditions and payment methods can help you avoid confusion.
Frequently Asked Questions
Q1. Until when is the Baskin Robbins 40th Anniversary discount event?
The discount event for the Family Size 70% runs from October 20 to October 23. The additional Naver Pay discount event runs from October 19 to October 25, so please check the periods separately as they are different.
Q2. How can I get the 70% coupon?
You can download it from the event banner or coupon tab in the Naver Pay app. Since quantities are limited on a first-come, first-served basis, you may not be able to receive it once supplies run out.
Q3. If I don't receive the 70% coupon, is there no discount at all?
The system is designed so that if the 70% coupon is exhausted, it is replaced with a 40% coupon. Even when applying the 40% coupon, you can still receive a discount of a certain amount on the Family Size.
Q4. Can I receive a discount with any payment method?
No. This coupon is for on-site payment only and applies when paying with Naver Pay. The discount will not be applied if you pay by card or cash.
Q5. Are products other than family size also discounted?
No. This 70% discount coupon applies only to Family size. Single Regular, Pint, Quarter, ice cream cakes, etc., are not eligible for this coupon discount.