A single remark made by the owner of a pork cutlet restaurant in northern Gyeonggi Province while refusing a TV filming has become a hot topic. He stated, "Since I do dinner business, if I appear on TV even once, I’m dead." The cast of a food variety show visited the restaurant but ultimately turned away without being able to enter. Let’s summarize the owner’s story and the cast’s reactions to why this incident became a hot topic.
What happened on which broadcast
This incident occurred on MBN/Channel S's 'Jeon Hyun-moo Plan 4,' which aired on October 23, 2026. It was an episode featuring Jeon Hyun-moo, Kwak Tube, and Ive's Ga-eul and Liz.
They visited a Western-style pork cutlet restaurant in the northern Gyeonggi region. However, they were politely turned away by the owner before they could even enter the store.
The reason the 74-year-old owner refused to be filmed
The main reason the owner refused the filming was their business model, which is centered on evening service. They explained that they would not have the stamina to handle the influx of customers once the broadcast aired.
The owner is reportedly 74 years old. He drew a line, saying, “We don’t film. I’ve never filmed with anyone.”.
He added, “Since it is dinner business, if I appear on TV even once, I’m dead. I’m sorry. I simply don’t have the confidence.” In a sense, he honestly revealed the realistic reality that he cannot physically withstand the situation where customers flock in.
How did the cast react and handle the situation?
Ive's Ga-eul asked for understanding once more and attempted to persuade him again. However, the CEO's stance did not change.
Kwak Tube showed an attitude of fully respecting the boss's decision. Jeon Hyun-moo also accepted the refusal, saying, "I understand since the boss is 74 years old and says it is difficult for him.".
In the end, the cast members turned around and went elsewhere without entering the restaurant. Their decision not to force their way in and to fully accept the owner's wishes was received positively by viewers.
This is not the first time; compare with past rejection cases
This is not the first time a restaurant owner has refused filming on a food variety show. However, if we examine the nature of such refusals, they differ from the recent case involving the pork cutlet restaurant.
In the case of the owner of a dumpling shop known as a regular haunt of the late Honorary Chairman Chung Ju-yung, he showed an attitude of fundamentally refusing to appear on broadcast. He demanded, "Turn off the camera first," even before exchanging greetings, and revealed, "I haven't answered any of the calls I've received so far.".
In contrast, the owner of this pork cutlet restaurant cited the nature of running a business focused on dinner service and the physical strain as reasons for refusing, rather than disliking the broadcast appearance itself. The nuance of their attitude differs in that they politely explained their circumstances while declining. Although both cases are grouped under the category of "refusal to film," it is necessary to distinguish that the fundamental reasons are different.
The reason why refusing a food show filming received a positive response
The reason this scene became a hot topic lies in the way the cast handled the situation. Had they refused to accept the refusal and tried to force the filming to continue, it could have led to controversy.
However, the cast, including Jeon Hyun-moo, immediately accepted the owner's situation and left. This can be seen as respecting the realistic situation where an elderly self-employed business owner is reluctant to take on the burden of business operations due to broadcast exposure.
As food variety shows aim to find restaurants spontaneously on the spot without prior arrangement, it is natural for restaurants to refuse. This particular case stands out as a scene where the cast smoothly accepted the refusal that occurred during that process.
Frequently Asked Questions
Q. Why did the pork cutlet restaurant owner refuse to be filmed?
The reason was that, given the business is run primarily for dinner service, it would be physically difficult to handle the influx of customers expected after the broadcast. The 74-year-old owner candidly revealed his situation, stating, "I feel like I’m going to die whenever I appear on TV.".
Q. How did the cast react to the rejection?
Ive Ga-eul asked for understanding once more, but the CEO's stance did not change. Kwak Tube and Jeon Hyun-moo respected the CEO's decision and left.
Q. Is this the first time you have been refused a filming like this?
This is not the first time. In the past, the owner of the dumpling shop frequented by the late Honorary Chairman Chung Ju-yung also refused to be filmed, but at that time, his attitude was even more resolute, fundamentally rejecting the very act of appearing on television.
Q. What is the difference between the two rejection cases?
The owner of the dumpling shop was reluctant to be exposed on television and did not even accept the casting call. On the other hand, the owner of the pork cutlet shop differed in that he did not refuse the broadcast itself, but rather politely declined due to the nature of running the shop as a dinner business and the physical strain.
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Q. Which broadcast and when did this scene appear?
This is a scene revealed on MBN/Channel S's 'Jeon Hyun-moo Plan 4,' which aired on October 23, 2026. Jeon Hyun-moo, Kwak Tube, and Ive Ga-eul and Liz visited a pork cutlet restaurant in northern Gyeonggi Province but were refused filming.